Why should I bother with video marketing - Is my SEO campaign no good without it?

Video Marketing simply adds weight to any current campaign that is unmatched by any other marketing attempt. There are numerous marketing plans that your business should already be using though if not executed correctly, they can do nothing of value. Email Marketing needs a strong list of buyers, Telemarketing needs warm contacts whom don't mind being contacted, Direct Mail is a luck-of-the-draw style campaign unless time is spent targeting a strong interest group for a potential mailing list first - online marketers reading this know how long that takes. Video Marketing is a strong visual representation, not a gimmick, of your business ideals and value to your potential clients/customers that speaks to them in an appealing and attention-grabbing way that has enabled TV advertising to effectively market products for decades.

A picture speaks a thousand words....a video speaks a million...

Your video will demonstrate and SHOW your product/service benefits. Your target audience sees the benefits in action - and so will be motivated to buy.

 Feature: The video will form a desire within the customer to take action. This immediately creates a relationship between your brand and the customer.

 Feature: Visitor Retention being the key to long term success, and any page element on your site has just moments to secure that bond with the visitor. You want that visitor to become a customer, and come back to the site for more... Visuals are more powerful than text as we humans respond very well to information that is shown i.e. demonstrated. How many tutorials have you seen on YouTube? A tutorial showing you with video how to do something practically takes you by the hand as opposed to a plain text article that can challenge attention spans.

 Feature: Your visitors can see the product or service in action!

 Feature: The video can present testimonials from past customers to add credibility to your brand - more reasons for a visitor to become a buyer!

1. Use video to show your product and outline benefits in a promo such as a slideshow that demos a product, tells a story or a video that is a presentation of a service or product (this is the example video above, the following examples will require quotes, please use the form below to request more customised requirements)
2. Use video to show your product in action with voiceovers or/and live demonstrations e.g. showing how to use Google to find Cheap Phone Deals
3. Use video to train clients and staff remotely
4. Create educational videos that provide visitors with in-depth information related to your industry through thorough documentation
5. Use video to demonstrate how to install or set up your product in a step by step guided tutorial supported by on-screen text and voiceovers